John Deere's Chief Tractor Officer: Sustainable Farming's Future
Rex Curtiss: Bridging the Generational Gap in Agriculture John Deere, a name synonymous with American farming, is cultivating a new generation of farmers—literally. Their innovative approach? A Chief Tractor Officer, Rex Curtiss, tasked with not only selling tractors but also inspiring a passion for sustainable agriculture amongst Gen Z. This isn't just about boosting sales; it's about securing the future of farming itself. Learn more about John Deere's commitment to sustainable agriculture here....